Senior Data & Analytics Lead
Turning complex data into decisions that move the business.
15+ years designing data platforms, analytics and BI across financial services, insurance, retail and e-commerce, from raw pipelines to the dashboards leaders act on and the email and SMS campaigns customers receive.
From data to campaign delivery
8–10%
uplift in campaign conversion rates
12–15%
increase in marketing ROI
70%
less manual reporting effort through automation
1.5M+
UK customers in the OneFamily base my analytics supported
Experience with
- OneFamily
- Moss Bros
- Rock Insurance Group
- Sri Seafood
What I do
End-to-end data and analytics, from pipeline to boardroom
I combine hands-on technical depth with commercial understanding, so the data is trusted and the insight gets used.
Data engineering & platforms
Scalable pipelines and governed warehouses on SQL Server, Azure, Microsoft Fabric, Snowflake and dbt.
Learn moreBI & Power BI
Semantic models, advanced DAX and executive dashboards people trust and actually use.
Learn moreCustomer & marketing analytics
Segmentation, churn, LTV, A/B testing and Marketing Mix Modelling that improve ROI.
Learn moreCRM & campaign delivery
End-to-end email and SMS campaigns, from segmentation and targeting to execution and measurement, across Adobe Campaign, Emarsys, Ometria and Pure360.
Learn moreAbout me
From an MBA in Aberdeen to leading data and analytics
Originally from Tamil Nadu, India, I moved to the UK to study at Aberdeen Business School, University of Aberdeen, where I earned my MBA and built my foundations in business intelligence, data science and digital marketing.
Since then I’ve designed and delivered data platforms and analytics that support strategic and commercial decisions, spanning data engineering, modelling, BI and advanced analytics, alongside customer, marketing, CRM and e-commerce analytics.
I partner with senior stakeholders and cross-functional teams to translate complex business challenges into practical, scalable solutions.
At a glance
- Current role
- Digital & E-commerce Consultant, Sri Seafood
- Experience
- 15+ years in data & analytics
- Sectors
- Financial services, insurance, retail, e-commerce
- Education
- MBA (Aberdeen) · MS IT · BSc Computer Science
- Certified in
- Power BI, Snowflake, IBM Data Science, ISO 8000 MDQM
Career
15+ years of progression
Drawn to scale from September 2010 to today.
- Digital & E-commerce ConsultantSri Seafood · Royal Tunbridge WellsApr 2026 – now
- Senior Marketing Data AnalystOneFamily · BrightonApr 2019 – Dec 2025
- Data Analyst (Contract)OneFamily · BrightonAug 2018 – Mar 2019
- Data Analyst (eCommerce & Analytics)Moss Bros plc · LondonJun 2017 – Jul 2018
- Online Marketing & BI AnalystRock Insurance Group · CrawleyMay 2013 – May 2017
- Data AnalystRock Insurance Group · CrawleySep 2010 – Apr 2013
Satheesh is a great asset to the Moss Bros data insight team. He is diligent, fast, accurate, and most importantly, possesses an exceptional ability to apply insights to commercial situations, making them actionable and therefore highly valuable to the business.
Featured work
Selected GitHub projects
Microsoft Fabric Data Engineering & Analytics
An end-to-end Microsoft Fabric solution covering data ingestion, pipeline orchestration, Lakehouse storage, PySpark transformation, semantic modelling and Power BI analytics.
- Microsoft Fabric
- PySpark
- Lakehouse
- Power BI
Marketing Mix Modelling (MMM): Budget Optimisation
An end-to-end MMM solution in Python that estimates each channel’s contribution and ROI and simulates budget allocation scenarios to optimise marketing investment.
- Python
- MMM
- ROI modelling
Insurance Performance & Claims Analytics Dashboard
An executive Power BI dashboard for insurance performance monitoring, claims analytics, KPI reporting and decomposition analysis of KPI drivers.
- Power BI
- DAX
- Decomposition
Let’s connect
Need trusted data and insight that drives decisions?
I’m based in Royal Tunbridge Wells, Kent, and work with teams across the UK. The quickest way to reach me is LinkedIn.